Tag Archives: twitter

Social Content – What Does It all Mean?

665_0_resizeSentiment140 analyzes Twitter sentiment to give you a deeper understanding of consumer attitudes. Sentiment140 takes the stream of mentions that are relevant to you and makes them more meaningful by giving you insight into the sentiments they represent.

You can search a hashtag on the Sentiment140 website and get a snapshot analysis of the conversation and sentiment–neutral, positive, or negative– expressed on Twitter about the topic.

The Seniment140 approach is different from other sentiment analysis sites because:
  • Classifiers built from machine learning algorithms are used.
  • The site offers classification of individual tweets, rather than aggregated numbers.

 

To Hashtag or Not to Hashtag?

Hashtags are used on most social channels to add keywords or categories in posts and to attempt to unite conversations on the same topics. However, how to using them effectively varies by channel.

  • Twitter: According to Buddy Media, tweets with hashtags get two times more engagement than tweets without. Buddy Media’s research also showed one or two hashtags appear to be the max.
  • Instagram:Interactions are highest on Instagram posts with 11+ hashtags.
  • Facebook: Hashtags don’t seem to help with engagement on Facebook, and some preliminary studies indicate they may even decrease it.
  • Google+ gives your posts are given hashtags automatically based on their content, and you can also edit them or add your own.