Five Steps to Twitter Success

Want to use Twitter to connect with your audience. Here are five fundamental components to success: Create a content calendar. Plan your content. Use holidays, special day/week/month designations like administrative assistant appreciation day or national cupcake day, key events for your business and other triggers to plan relevant tweets. You can supplement the plan with timely,  unanticipated topics,…

Social Media in a NASCAR World

Guest post by Linda Kurtz, Online Community Engagement Manager for The Campus Kitchens Project Through my work with The Campus Kitchens Project, I have become a NASCAR fan. Specifically, I cheer for four-time NASCAR Cup Series champion Jeff Gordon. Why? Because he drives the Drive to End Hunger #24 Chevy. In February 2011, AARP Foundation…

Demographic Trends on Social Media

A new report from BI Intelligence compiles data from several sources to take a snapshot of the demographics of current social networks. To access the full report, you have to sign up for a free trial of Business Intelligence, but here are some key findings: Facebook skews female. Women in the U.S. are more likely to…