Demographic Trends on Social Media

A new report from BI Intelligence compiles data from several sources to take a snapshot of the demographics of current social networks. To access the full report, you have to sign up for a free trial of Business Intelligence, but here are some key findings: Facebook skews female. Women in the U.S. are more likely to…

Look Who’s Talking About You

Last week I attended a workshop sponsored by IPRA and got a great tip from Lisa Karl of Savvy Digital Business: tagboard.com. This is a great tool for your social listening and engagement and, possibly, your website. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks…