Tag Archives: social networking

Demographics of Social Media Users

Posted on April 22, 2013 by | 2 Comments

A comprehensive social media survey by the Pew Research Center conducted over several years to evaluate who uses social media and which platforms has been released.

Among adults, Facebook gets the most use. Percentage of adults preferring social networks are:

  • Facebook, 67%
  • LinkedIn, 20%
  • Twitter, 16%
  • Pinterest, 15%
  • Instagram, 13%
  • Tumblr, 6%

Women use social media 9% more than men do. The most pervasive and consistent divider among social media users remains their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old.

Social media users:

  • 62% of males
  • 71% of females
  • 72% of Hispanics
  • 68% of African-Americans
  • 65% of Whites
  • 83% of 18-29 year olds
  • 77% of 30-49 year olds
  • 52% of 50-64 year olds
  • 32% of 65+

Aside from division of age, there are still certain social media sites that attract specific demographics much more heavily than others.

Site Demographics
Networking Site Demographic Appeal
Pinterest Significantly more rural residents, women, Caucasians, people with some level of college education and individuals with a middle to higher income
Facebook There’s less demographic distinction on Facebook, since it’s already ubiquitous. However, there are 10% more women than men, and heavily used by the youngest adult age group
Instagram Greater use among African-Americans and Hispanics, urban users, 18-29 year olds, and women
Twitter Significantly more slanted towards the 18-29 demographic, African-Americans and urban residents
Source: Pew Research Center

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Posted in Generations, Research, Statistics

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Social Marketing: Outsourcing vs. In-House

Posted on April 11, 2013 by | Leave a comment

freeDoes your social marketing require full-time staff on your team, or can you assign your social network management to an outside agency? A free Social Media Today webinar will explore this question.

April 16, 2013,noon

Depending on resources, size, and goals, the best solution to resourcing your social campaigns will vary widely. Join us as we discuss the formula that’s right for you, and just what you need to know when hiring your social media team. We’ll address issues like:

  • How much are you willing to invest in an in-house team?
  • What’s most appropriate for social marketing, sales, or customer service?
  • How do you find teams you trust?
  • What do you look for in choosing them?

Register now!

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Posted in Communication

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