The State of the Fortune 500 on Social Media

The 2014 edition of the University of Massachusetts Dartmouth Center for Marketing Research study on social media adoption among Fortune 500 companies offers insight into who’s using the major social media platforms and tools. Key findings include: In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3 percent in use of this…

To Hashtag or Not to Hashtag?

Hashtags are used on most social channels to add keywords or categories in posts and to attempt to unite conversations on the same topics. However, how to using them effectively varies by channel. Twitter: According to Buddy Media, tweets with hashtags get two times more engagement than tweets without. Buddy Media’s research also showed one…