Connecting with Teens (Don’t Discount Facebook Yet)

Pew has important new data for communicators who need to connect with teens. According to “Teens, Social Media & Technology Overview 2015, ” 24% of teens go online “almost constantly” thanks to their smartphones. 56% go online several times a day 12% once-a-day 6% weekly 2% less often 91% of teens go online from mobile…

Instagram Rising

The number of US Instagram users increased nearly 60 percent in 2014, bringing the social network’s US monthly user base to 64.2 million people, according to new figures from eMarketer. Instagram surpassed Twitter to become the second-largest social network in the US. Twitter’s US user base was 48.4 million in 2014, eMarketer estimates. By 2018,…