Best Days, Times to Post to Social Media

The Center for Media Research has just compiled data on the best days and times to post to various social media channels. “When to Post” has some timely insight for anyone who uses Instagram, Facebook, Email, Twitter, and.or blogs to communicate. To summarize: Instagram: The most popular day and time to post  is 1 –…

Don’t Use Social Media for Customer Service

Most consumers now have experience getting customer service via social media and most don’t like it. When choosing your approach to handling inquiries and issues, a new AYTM.com survey conducted on behalf of M2Talk.com provides clear guidance that you should not look to use Facebook, Twitter, or another social channel to address customer needs. Of…

Measuring the Impact of Social Media

It seems that everyone wants to measure the return on investment (ROI) of social media. While I don’t like applying such financial terms to relationship building efforts, I do think it is important for communicators to evaluate and measure the impact of their efforts on social channels. The first thing to acknowledge is that not…