Tag Archives: Pew Internet & American Life Project

Social Networking Data

measurementPew Internet Project maintains a fact sheet with highlights of their extensive research related to social networking. The page offers great insight into who is using social media and the demographics of the users each major social channel. I highly recommend you bookmark the page, which is updated each time new data is gathered.

Majority of Adults Use Social Network Sites

A new survey from the Pew Research Center’s Internet Project shows that 73 percent of online adults now use a social networking site of some kind. Also, 42 percent of online adults now use multiple social networking sites.

Some stats:

  • 71% of online adults are now Facebook users
  • 42% of online adults use two or more social networks
  • Among those who only use one major social networking platform, 84% use Facebook, 8% use LinkedIn, 4% use Pinterest, and 2% use Instagram or Twitter.
Adults on Social Media Sites
Social site % Using 2012 % Using 2013
Facebook

67%

71%

LinkedIn

20

22

Pinterest

20

22

Twitter

16

18

Instagram

13

17

Source: Pew Research, December 2013

More data is available in the full report.