Historically, women have been more avid users of social media than men. More recent data, however, show that these differences are no longer statistically significant. A new Pew Research Center analysis finds that a similar share of men and women say they used social networking sites this year. 73% of online men use social media… Read More
A new study from Pew Research Center reveals that 92 percent of teens go online daily –24 percent of teens almost constantly–mostly thanks to smartphones. The latest data also shows that Facebook is the most popular and frequently used social media platform among teens (71 percent). Half of teens use Instagram and nearly as many… Read More
Pew Internet Project maintains a fact sheet with highlights of their extensive research related to social networking. The page offers great insight into who is using social media and the demographics of the users each major social channel. I highly recommend you bookmark the page, which is updated each time new data is gathered.