Tag Archives: measurement online

Help with Google Analytics

google_logo_41Google Analytics is a great, free resource to evaluating your online efforts. It can be overwhelming, especially if you don’t use it all of the time. Here is a great post with resources to get up to speed and get help to effectively use Google Analytics.

Public Relations Measurement Standards

New standards have been developed for public relations and social media measurement. How to begin?

measurement2Learn the standards

Read the standards at www.smmstandards.org and at IPR’s Standards Center.

Evaluate current programs

Take a look at the measurement standards used for current programs. Start with the ones that might need just a bit of tweaking to be in compliance. Maybe your definitions need to be consistent, or you could make use of The Sources and Methods Transparency Table. Make a list of your metrics and compare them to the best practice methodologies.

Next tackle the programs that need more work, such as those that are still using AVEs or are measuring outputs rather than outcomes.

Make your organization standards-compliant

Gather the communications staff and hold an educational workshop about the standards. Indicate on reports and organizational boilerplate that you adhere to the standards.

  • If you work for or with a professional association, encourage the awards committee to rework the awards criteria to include adherence to measurement standards as part of the “measurement of results” section. If there is a certification program, make sure that questions about the standards are on the exam.
  • If you’re an educator, rework the research syllabus to include a section on standards.

Image courtesy of FreeDigitalPhotos.net

WWPR Offers Online Metrics Bootcamp

wwprWashington Women in PR are offering a workshop on online measurement on Tuesday July 30, from noon -2, at Beekeeper Group in Washington, DC.

With so much information in PR distributed online, understanding and sharing the best online metrics is critical for sharing and reporting. Free tools like Google Analytics, Facebook Insights, and other quantitative tools, can give you the hard numbers to demonstrate campaign success, in addition to more qualitative analysis. Hear from the digital communications industry’s leading experts on how to gather meaningful data, analyze it, and then optimize it. From bounce rates, to traffic sources, to keywords, we’ll walk you through the metrics that matter.

Presenters include:

  • Shana Glickfield (@dcconcierge), Partner, Beekeeper Group
  • Katie Harbath (@katieharbath), Manager Public Policy, Facebook
  • Cary Lawrence (@csavlaw), VP, Business Development, SocialCode

The session is free for members and $15 for non-members. Register now