Public Relations Measurement Standards

New standards have been developed for public relations and social media measurement. How to begin? Learn the standards Read the standards at http://www.smmstandards.org and at IPR’s Standards Center. Evaluate current programs Take a look at the measurement standards used for current programs. Start with the ones that might need just a bit of tweaking to…

WWPR Offers Online Metrics Bootcamp

Washington Women in PR are offering a workshop on online measurement on Tuesday July 30, from noon -2, at Beekeeper Group in Washington, DC. With so much information in PR distributed online, understanding and sharing the best online metrics is critical for sharing and reporting. Free tools like Google Analytics, Facebook Insights, and other quantitative…