Google Analytics is a great, free resource to evaluating your online efforts. It can be overwhelming, especially if you don’t use it all of the time. Here is a great post with resources to get up to speed and get help to effectively use Google Analytics.
Strategic and Effective Senior-Level Communicator
I am a communication leader with more than 20 years of experience creating and implementing programs that build relationships between organizations and key constituents. My strength is in stakeholder engagement – connecting organizations with constituents in a meaningful way and connecting people with the organizations and information they value.
I bring value to organizations by shaping communication strategies that advance business goals and connect with key audiences. I have experience in several focus areas, including education, environment, manufacturing and technology, and have worked in commercial, government, nonprofit and association settings.
My communication and PR strengths are: strategic planning and execution, online communication (including websites, social media and email), writing/editing, crisis communication, event planning, and project management.
I am currently looking for a senior level communications position in Northern Virginia. My ideal position would be leading public relations and communications efforts for a mid- to large-sized organization that wants to have meaningful relationships with stakeholders.