The State of the Fortune 500 on Social Media

The 2014 edition of the University of Massachusetts Dartmouth Center for Marketing Research study on social media adoption among Fortune 500 companies offers insight into who’s using the major social media platforms and tools. Key findings include: In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3 percent in use of this…

Which Social Sites Drive the Most Web Traffic?

A new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive: YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals…