Tag Archives: facebook

Which Social Sites Drive the Most Web Traffic?

measurementA new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive:

  • YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively.
  • YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points), respectively.
  • Google+ flost 19.81% (0.02 percentage points) of its share of traffic year-over-year.
  • Social media remains a key driver of Web traffic. The eight largest sources of social referrals drove 31.07% of overall traffic sites received last month — nearly double the 15.55% of traffic driven during the same period last year.
  • Facebook now drives nearly a quarter (23.39%) of overall traffic to sites. Over the last year, its share of traffic is up 150.49% (14.05 percentage points) from 9.34% in June 2013.

To Hashtag or Not to Hashtag?

Hashtags are used on most social channels to add keywords or categories in posts and to attempt to unite conversations on the same topics. However, how to using them effectively varies by channel.

  • Twitter: According to Buddy Media, tweets with hashtags get two times more engagement than tweets without. Buddy Media’s research also showed one or two hashtags appear to be the max.
  • Instagram:Interactions are highest on Instagram posts with 11+ hashtags.
  • Facebook: Hashtags don’t seem to help with engagement on Facebook, and some preliminary studies indicate they may even decrease it.
  • Google+ gives your posts are given hashtags automatically based on their content, and you can also edit them or add your own.

Social Networking Data

measurementPew Internet Project maintains a fact sheet with highlights of their extensive research related to social networking. The page offers great insight into who is using social media and the demographics of the users each major social channel. I highly recommend you bookmark the page, which is updated each time new data is gathered.