Balance Interactive will present a free webinar on tips for creating a website relationship with your target audience on Thursday, July 19, at noon EDT.
Feel the Love: Romancing Your Target Audience with the Right Website will feature Balance Interactive’s Director of Client Services and Content and Usability Director, along with clients USTelecom and International Sign Association.
The webinar is structured as an interview, with JoMarie Hoholik, Balance Interactive’s Director of Client Services, interviewing Carrie Hane Dennison, Content & Usability Director, two clients, Portia Krebs, Vice President, Member Services and Industry Affairs at USTelecom, and Sarah Singleton, Director of Marketing at the International Sign Association. They will discuss strategies and lessons learned on the ways to creating an engaging website.
Balance Interactive will present a free webinar, Using Your Web Stats to Improve Usability and Get Results, on January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization goals.
The presenter will be my colleague Chrissie Alquinta.
The webinar is designed to help anyone who has a business website and anyone interested in a web analytics program such as Google Analytics for tracking and analyzing data.
- How tracking your website’s performance allows you to make informed decisions about the content, design, and usability of your site, as well as the most efficient allocation of business resources
- How Google Analytics can give insight into: traffic trends, what kind of traffic a site receives, visitor behavior, and SEO and social media effectiveness
Details are at http://www.balanceinteractive.com/what-we-do/seminars-webinars/google-analytics-webinar