Category Archives: Statistics

Insightful numbers.

Majority of Adults Use Social Network Sites

A new survey from the Pew Research Center’s Internet Project shows that 73 percent of online adults now use a social networking site of some kind. Also, 42 percent of online adults now use multiple social networking sites.

Some stats:

  • 71% of online adults are now Facebook users
  • 42% of online adults use two or more social networks
  • Among those who only use one major social networking platform, 84% use Facebook, 8% use LinkedIn, 4% use Pinterest, and 2% use Instagram or Twitter.
Adults on Social Media Sites
Social site % Using 2012 % Using 2013
Facebook

67%

71%

LinkedIn

20

22

Pinterest

20

22

Twitter

16

18

Instagram

13

17

Source: Pew Research, December 2013

More data is available in the full report.

New Data from Pew on Use of Photos and Videos Online

instagramIn a new survey conducted by Pew Research Center’s Internet Project, more than half of internet users post or share photos or videos online.

The latest data shows:

  • 54% of adult internet users post original photos or videos online that they themselves have created.
  • 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people.

Taken together, 62% of internet users have posted photos and images. This is a significant increase from the 56% who did so in 2012. S

See the full report

Facebook Not the Place for News

facebookAccording to a new study by the Pew Research Center, most users do not go to Facebook seeking news– just 4 percent say it is the most important way they get news.

However, the survey shows that Facebook exposes people to news they otherwise might not get. In particular, younger adults (18-29 year olds,) are engaged with news on Facebook, accounting for 34% of Facebook news consumers. In addition, 18- to 29 year olds who get news on Facebook across topics at roughly the same levels as older age groups, turn there as often for breaking news, and deem the site as an important source of news.

Other key findings in this report by the Pew Research Center in collaboration with the Knight Foundation, are:

  • 42% of Facebook news consumers often watch local television news, as do 46% of all U.S. adults; 23% often watch cable news (compared with 24% of all U.S. adults). But, only 21% of Facebook news consumers often read print newspapers, compared with 27% of the population overall
  • Those who consume news on Facebook are more active on the site than other users by nearly every measure.
  • Facebook news consumers get news on different topics: entertainment news, 73%; events in one’s own community, 65%; national politics and government, 55%; sports, 57%.
  • 70% say interest in the topic as a major reason to click on news links.

Additional information about the survey