Your Emails Are Being Opened on Mobile Devices. Period.

Stop wondering if your email is being opened on smartphones and tablets – they are. You need to optimize and test your messages for these small screens. If you don’t, your intended recipients won’t get your messages. It’s that simple. The Movable Ink US Consumer Device Preference Report from Movable Ink (data from October 2014…

Demographic Trends on Social Media

A new report from BI Intelligence compiles data from several sources to take a snapshot of the demographics of current social networks. To access the full report, you have to sign up for a free trial of Business Intelligence, but here are some key findings: Facebook skews female. Women in the U.S. are more likely to…