Google Analytics Adds Active Users Data

Google Analytics has added a way to see the number of active users for your site or app. The data is available in all Google Analytics accounts.; no changes to the tracking code are necessary. The Active Users report lets you see the following metrics: 1-Day Active Users: the number of unique users who initiated… Read More

Your Video Is Being Watched on the (Very) Small Screen

According to new figures from eMarketer, adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, mostly on digital devices. Digital devices, with the exception of desktops and laptops, are increasingly being used to watch videos. Time spent watching video on mobile devices will increase from… Read More