Demographic Trends on Social Media

A new report from BI Intelligence compiles data from several sources to take a snapshot of the demographics of current social networks. To access the full report, you have to sign up for a free trial of Business Intelligence, but here are some key findings: Facebook skews female.¬†Women in the U.S. are more likely to…

The State of the Fortune 500 on Social Media

The 2014 edition of the University of Massachusetts Dartmouth Center for Marketing Research study on social media adoption among Fortune 500 companies offers insight into who’s using the major social media platforms and tools. Key findings include: In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3 percent in use of this…