WB&A Market Research and Capitol Communicator have released the findings from the annual survey of the communications industry in the Washington, DC and Baltimore markets. The results have been summarized in an infographic and in a story at the PRSA-NCC website.
According to the “PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013” report, leading global restaurant, beverage and technology brands generated the most chatter on social media in 2012.
The world’s top 100 brands generated 56.7 million online and mobile social media mentions from July to December 2012, while global social media impressions totaled 83.59 billion in the same period. Brands with strong worldwide appeal generated more online and mobile conversations, with 57% of conversations starting outside the US.
Restaurants consistently scored the highest throughout the second half of 2012. Seven of the top 10 brand categories generated more mentions from males, such as automobiles, while only three categories were dominated by females, including personal care. Restaurants, beverages, and consumer technology generated over 70% of social media share of voice in the second half of 2012.
More consumers joined social media conversations throughout the second half of 2012, as impressions per mention reached 1,646 in December, up 35% from July, concludes the report.
The PQ Media/uberVU study includes data and indices on social media spending, and leading brands by product category, mentions, impressions, sentiment, gender and region.
A comprehensive social media survey by the Pew Research Center conducted over several years to evaluate who uses social media and which platforms has been released.
Among adults, Facebook gets the most use. Percentage of adults preferring social networks are:
Women use social media 9% more than men do. The most pervasive and consistent divider among social media users remains their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old.
Social media users:
Aside from division of age, there are still certain social media sites that attract specific demographics much more heavily than others.
| Site Demographics | |
| Networking Site | Demographic Appeal |
| Significantly more rural residents, women, Caucasians, people with some level of college education and individuals with a middle to higher income | |
| There’s less demographic distinction on Facebook, since it’s already ubiquitous. However, there are 10% more women than men, and heavily used by the youngest adult age group | |
| Greater use among African-Americans and Hispanics, urban users, 18-29 year olds, and women | |
| Significantly more slanted towards the 18-29 demographic, African-Americans and urban residents | |
| Source: Pew Research Center | |
Posted in Generations, Research, Statistics
Tagged facebook, Instagram, LinkedIn, pinterest, social media, social networking, twitter
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