Your Video Is Being Watched on the (Very) Small Screen

According to new figures from eMarketer, adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, mostly on digital devices. Digital devices, with the exception of desktops and laptops, are increasingly being used to watch videos. Time spent watching video on mobile devices will increase from…

Connecting with Teens (Don’t Discount Facebook Yet)

Pew has important new data for communicators who need to connect with teens. According to “Teens, Social Media & Technology Overview 2015, ” 24% of teens go online “almost constantly” thanks to their smartphones. 56% go online several times a day 12% once-a-day 6% weekly 2% less often 91% of teens go online from mobile…

Connect with Customers by Text

New data from Aspect Software (full report available in exchange for some information) shows that texting is a great way to engage with Millennials who are hyper-connected to their mobile devices. Making an appointment or getting a response by text is easy and welcome for this group.   This may be the next best way…