Category Archives: Statistics

Insightful numbers.

Which Social Sites Drive the Most Web Traffic?

measurementA new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive:

  • YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively.
  • YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points), respectively.
  • Google+ flost 19.81% (0.02 percentage points) of its share of traffic year-over-year.
  • Social media remains a key driver of Web traffic. The eight largest sources of social referrals drove 31.07% of overall traffic sites received last month — nearly double the 15.55% of traffic driven during the same period last year.
  • Facebook now drives nearly a quarter (23.39%) of overall traffic to sites. Over the last year, its share of traffic is up 150.49% (14.05 percentage points) from 9.34% in June 2013.

Social Networking Data

measurementPew Internet Project maintains a fact sheet with highlights of their extensive research related to social networking. The page offers great insight into who is using social media and the demographics of the users each major social channel. I highly recommend you bookmark the page, which is updated each time new data is gathered.

Your Brand Blog Matters

writingpencilAccording to a new survey, fielded by TNS and developed by WP Engine, 62 percent of Americans want to see content directly from their favorite brands. Nearly half of respondents read the blogs of their favorite brands.

The survey also shows that consumers prefer to read content directly from a company blog rather than a news magazine or website.

  • 46% of consumers say they read the blogs of their favorite brands
  • 48% feel that it’s important for a brand to include brand content on their blog to assure most up-to-date information (32%), and give brands a voice (15%)
  • 40% believe there are negative effects if brands do not provide content on their blogs to prevent losing communication with customers and keeping the brand more relevant
  • 40% prefer to read content directly from a company blog rather than a news magazine or website
  • 52% prefer to go directly to the company website for content about the brand, vs. 25% going to social media and 22% to third-party articles
  • 60% want to see content directly from brands, including articles on important issues (27%) and research on the company’s industry (16%)

In addition 48 percent of consumers said that it is important for brands to produce content on their blog for reasons such as:

  • It provides up to date information,   32%
  • It gives a more personal connection with the company,   16%
  • It gives brands a voice,  15%

Inversely, 40% of consumers said that there are negative effects if brands do not produce content on their blogs, including: the brand loses communication with its customers, the brand may lose customers to its competitors, the brand looks lazy, and the brand becomes less relevant.

Even with the prevalent use of social media, 52 percent of consumers still prefer to go directly to the company website for content about the brand.