Email Still Reigns for Connecting

Through Google Consumer Surveys, Messagexchange polled a consumer audience to find out how they prefer to hear from companies and brands .The found that while a majority (50.08 percent) prefer no marketing communication at all, those who do want to hear from you prefer email. Of those that indicated a notification preference, the majority (50+…

Help Website Visitors Say ‘Yes’

I’m a big advocate for authentic, personable communication, so a recent report from Nielsen Norman Group about the “Liking Principle” in user interface design really caught my attention.The summary has a message that every communicator must hear: People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and…