Website BFFs: Search and Navigation

Site search can be the preferred way for some users to find information at a website, but good site navigation is still a critical tool for usability. This is according to the latest findings published by Nielsen Norman Group. Navigation serves important functions: it shows people what they can find on the site, and teaches…

The State of the Fortune 500 on Social Media

The 2014 edition of the University of Massachusetts Dartmouth Center for Marketing Research study on social media adoption among Fortune 500 companies offers insight into who’s using the major social media platforms and tools. Key findings include: In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3 percent in use of this…