Getting Customer Service by Email Right

Guest Post by Leslie O’Flahavan, principal at E-WRITE Most customers realize that there’s good chance they’ll get a form reply when they when they email a company to ask a question or provide feedback. But is a form reply always cold or bureaucratic? Not necessarily. Read on to find out how to write form letters,…

Your Emails Are Being Opened on Mobile Devices. Period.

Stop wondering if your email is being opened on smartphones and tablets – they are. You need to optimize and test your messages for these small screens. If you don’t, your intended recipients won’t get your messages. It’s that simple. The Movable Ink US Consumer Device Preference Report from Movable Ink (data from October 2014…

Best Days, Times to Post to Social Media

The Center for Media Research has just compiled data on the best days and times to post to various social media channels. “When to Post” has some timely insight for anyone who uses Instagram, Facebook, Email, Twitter, and.or blogs to communicate. To summarize: Instagram: The most popular day and time to post  is 1 –…