There’s a new email newsletter resource center online: e-newsletters.com. The site offers best practices information to email newsletter publishers, advertisers, and writers.
The site provides information on best practices email newsletter publishers, advertisers and writers. The site is operated by Market Wise Inc., which publishes best practices Web sites on a range of Internet marketing topics.
Posted in Communication, E-mail Strategies
Tagged e-mail, e-mail communication, E-Mail Marketing
10 Key Online Marketing Trends for 2010 looks at what is shaping the online marketing landscape based on data from a global survey of online marketers.
The paper covers:
You will need to provide some information in order to access this whitepaper.
Posted in Communication, E-mail Strategies, Research
Tagged mobile marketing, online marketing
I have noticed an interesting trend in online communication. It is all becoming micro-messaging. Facebook wall posts are short, emails are short, discussion forum posts are short. It is as if we all feel constrained to 140 characters or less in all of our online writing. And, I am not sure that is a bad thing.
I rarely receive long emails anymore. (E-mails that are original compositions of the author, that is, those dang chain emails are still as long as ever.) Most are short and to the point. In the past I have had debates with colleagues about the single topic versus the all-encompassing email. Single topic has definitely won that debate based on the content of my inbox.
The email newsletter, which I have seen as a staple of online, targeted communication, are now looking like dinosaurs to me. I open these full screen, multiple article messages and feel overwhelmed. I find I am reading fewer and fewer of these. However, I scan every shorter message.
Any writer will tell you that writing short is a much greater challenge than writing long. Finding the fewest words to make the greatest impact is a skill that great writers possess.
Posted in Communication, E-mail Strategies
Tagged Communication, micro-messaging, writing for the web, writing online
I am a communication leader with more than 20 years of experience creating and implementing programs that build relationships between organizations and key constituents. My strength is in stakeholder engagement – connecting organizations with constituents in a meaningful way and connecting people with the organizations and information they value.
I bring value to organizations by shaping communication strategies that advance business goals and connect with key audiences. I have experience in several focus areas, including education, environment, manufacturing and technology, and have worked in commercial, government, nonprofit and association settings.
My communication and PR strengths are: strategic planning and execution, online communication (including websites, social media and email), writing/editing, crisis communication, event planning, and project management.
I am currently looking for a senior level communications position in Northern Virginia. My ideal position would be leading public relations and communications efforts for a mid- to large-sized organization that wants to have meaningful relationships with stakeholders.
