Words Matter: The Email Case

MailChimp recently studied approximately 24 billion delivered emails with subject lines composed of approximately 22,000 distinct words to determine what words email subject lines are most likely to get attention. The study was designed to determine ¬†how much of a the words used can make on open rates. Words with positive impacts resulted in increased…

If You Needed to Be Convinced that Email Needs to Be Optimized for Mobile…

If you were wondering if it is important to optimize your email messages for mobile devices, that data from a new study has the answer you need: yes. According to a Yesmail Interactive bench mark study based on more than 5 billion emails sent by Yesmail Interactive in Q2 of 2013, 61 percent of consumers…