A new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive:
- YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively.
- YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points), respectively.
- Google+ flost 19.81% (0.02 percentage points) of its share of traffic year-over-year.
- Social media remains a key driver of Web traffic. The eight largest sources of social referrals drove 31.07% of overall traffic sites received last month — nearly double the 15.55% of traffic driven during the same period last year.
- Facebook now drives nearly a quarter (23.39%) of overall traffic to sites. Over the last year, its share of traffic is up 150.49% (14.05 percentage points) from 9.34% in June 2013.
Google Plus is one of the many services you get when you sign up for a Google account. It is widely believed that using Google+ will give you a boost on Google search rankings.
Here’s what you need to do.
- Inside Google Plus, set up your profile with pictures, info, etc.
- Add people into your circles. On Facebook you have “friends” on Twitter and Instagram you have “followers” and on Google Plus, you have “circles.” When people are in your circles, you get updates from them when they post anything. If they add you to their circles, than they’ll receive information from you.
- Post content. Whenever you post anything to public, this means anyone can see it. If you hash-tag your post with a topic than people who are looking for information on that topic can potentially see your post.
Share your tips here for getting the most from Google+.
Sentiment140 analyzes Twitter sentiment to give you a deeper understanding of consumer attitudes. Sentiment140 takes the stream of mentions that are relevant to you and makes them more meaningful by giving you insight into the sentiments they represent.
You can search a hashtag on the Sentiment140 website and get a snapshot analysis of the conversation and sentiment–neutral, positive, or negative– expressed on Twitter about the topic.
The Seniment140 approach is different from other sentiment analysis sites because:
- Classifiers built from machine learning algorithms are used.
- The site offers classification of individual tweets, rather than aggregated numbers.