You’ll Be Amazed at What You Can Learn from Competitor Websites

Planning to re-do your website? Start with your competitors. An often overlooked and extremely insightful exercise is to look at what your competitors offer online and how well they are serving your target audiences.  I often compare the website development process to building a house and there’s nothing more insightful that looking inside a few…

Email Still Reigns for Connecting

Through Google Consumer Surveys, Messagexchange polled a consumer audience to find out how they prefer to hear from companies and brands .The found that while a majority (50.08 percent) prefer no marketing communication at all, those who do want to hear from you prefer email. Of those that indicated a notification preference, the majority (50+…