One of the best ways to generate traffic to your website is to establish yourself or others related to the business as credible topic authorities through guest blog posts or contributing blog posts to other sites.
When you guest blog, you put your name and content on other sites and, thought the use of links, you drive traffic to your site. It can’t be all about you though, you need to be sure your guest posts offer credible, helpful content to the blog and its readers.
So, how do you do this effectively?
Create your online footprint
Set up a Google+ profile, Facebook page, LinkedIn profile and Twitter account and complete all the profile information, including a professional head shot. Make sure your website contains links to your social channels and that your social channels link back to your website.
Write content that highlights your expertise for your website
You need to have great content on your website that impresses blog editors and the key audiences you are trying to reach. Hallmarks of valuable content are:
- helpful, insightful or interesting information
- perfect spelling and grammar
- subheads to break the text into consumable chunks
- visually helpful text formatting such as bullet points, italics, bold
- relevant images
Identify sites where you’d like to contribute
Use LinkedIn connections and other connections to find websites and blogs that are connected to people you know. Search Google for the keywords related to your area of expertise; look for websites in the results appear to be content publishers rather than companies that sell a product or service.
Make individualized requests
You can usually find a blog editor or webmasters email address or a contact form on the website. Send individual messages that explain why you might be a good content contributor to the specific site. If you don’t get a response, try emailing one of the authors on the website directly. If not, try finding them on LinkedIn, Twitter, or Facebook and reaching out via social media.
When contacting the editors, let them know abut your expertise and what you think you can contribute to the website. Provide links to the best articles you’ve written.
Work with the editors on acceptable topics and formats. Write the articles and send them to the editors. Ask to be notified when the content is published and be sure to thank the editor when it is.
Once published, share your articles on your social channels and cite the blog or site that published the content. As you write new articles, include links to the other articles you’ve written, when appropriate. This will build links to your published articles, ideally making them rank higher so you get more exposure and visibility.