PR and Content Marketing

Public relations professionals develop great information and marketers always need great content, so it’s no surprise that there is an increasing intersection between PR and content marketing. PRSA-NCC’s Independent PR Alliance is offering a workshop on this topic, “PR’s Essential Role in Content Marketing Today” Content marketing and digital media are changing the face of…

Yeah, Running GM Is Just Like Raising Kids

General Motors Chief Executive Mary Barra recently compared leading the automaker through a crisis and raising two teenagers at the Forbes Reinventing America: The Workforce Summit. Women bring such an interesting perspective to the workplace. Clearly we need more women in C-suites. Watch the video: Mary Barra on Parenting and Leading GM Through Crisis

Some Fun Reading

I’ve previously posted here about great books for the communicator’s bookshelf, but we also need some great reads for our off time. Here I’ll share some great books I have read lately and hope that you will comment with your suggestions. Summer is almost here so it’s a great time for some vacation reads. Outlander…