“Building a Corporate Social Responsibility Model into Your Communications Strategy” is a professional development workshop presented by PRSA-NCC on July 11 from 8-10:00 a.m.
From small non-profits to multi-national companies, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations, yet only 15 percent have a fully-developed CSR or sustainability plan, while 26 percent have no official plan at all*. Whether you are thinking about starting a CSR program for your organization, or want to know what you need to do to take your existing program to the next level, this panel will offer insights from experts on the frontlines of this growing specialty.*Holmes Report, March 2013
Panelists include Sheila McLean, MSLGROUP CSR/Cause Practice, and Cory Porter, Director, Waggener Edstrom Social Innovation
- Why CSR is becoming an increasingly important strategy for organizations
- How to integrate an effective CSR plan into your communications plan
- Case studies and best practices on successful CSR programs in the corporate, non-profit and government sectors