It’s not enough to be on social media – you have to drive key audiences to find you there. Here are some simple steps you can take to make that happen.
1. Include social media icons on your website
Your website should have links to your social media sites. This is different from a social sharing link that lets website visitors share your content on their social sites. Be sure that your website links to all of your social media sites.
Label these links with a call to action such as “connect with us” or “follow us” or similar. Invite website visitors to engage with you on social media.
2. Share valuable information on social channels and interconnect content
Offer unique content on each of your online properties, and cross link. For example, post all your events on Facebook. Link “events” on your website to your Facebook page; link your Facebook page to your website. Announce your news on Twitter with links to your website for more information.
3. Feed your social content into your website
A feed that shows some of your activity on Twitter or your Facebook Page gives visitors a sense of your business and helps them understand the value of the content you have at your social sites.
Depending on your web platform, you may also be able to offer buttons that allow people to like your Facebook Page and follow you on Twitter without leaving your website.
4. Include links to your social networks and website on all of your networks
Look for opportunities to include your website address and the URL for your social networks in as many places as possible. Every site should cross link to your other sites.
5. Add your social networks to your email signature
This allows people to see the social networks you’re on and connect with you, or check you out. Good for them and good for you. If your email client supports it, make your social network addresses clickable.
6. Include your social network addresses on your offline material
Share your social network addresses on your offline marketing and advertising material. Any contact you have with key audiences should make it easy for people to find other ways to engage with and learn about you.
