PRSA has several webinars planned for early 2013. All are free to current members. My experience with these programs is that they are a good value even if you are not a member of the association:
- “Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story,” Jan. 17.
- “Barcelona Principle #1: Set Measurable Goals: Learn Proven Techniques for Setting Objectives for Success,” Jan. 22.
- “Write for Readability: Help Your Audience Members Read, Understand and Remember Your Message,” Jan. 24.
- “Transform Your Pitch From Snooze to News: Learn How to Gain Attention From Journalists and Bloggers,” Feb. 7.