According to a recent study by Scarborough, Millennials, Americans age 18 to 29, are 53% more likely than all U.S. adults to feel that social media sites are very important for information about news and current events.
Due to technology, Millennials feel hyper-connected both to their local neighborhoods as well as to the world at large. For Millennials, who they are and where they live are intrinsically linked. Targeting Millennials where they live ensures that your message is being heard.
Millennials are nearly twice as likely as all U.S. adults to watch or download TV programs online and more than half of them subscribe to cable. Millennials are 18% more likely than all U.S. adults to have used VOD in the past 30 days.