Buffer is a social media manager that lets users post to Facebook, Twitter and LinkedIn accounts. It also offers analytic feedback.
Competitors like HootSuite and Sprout Social are seen as more targeted to companies; many Buffer users manage personal accounts with the service. It also is marketed as being more focused on non-original content sharing, especially photos, videos and articles
Using browser extensions and app integrations, Buffer users can find content and add it to a queue to post throughout the day. Then users track performance using analytics.
