As companies adapt to the realities of social networks in the marketplace, how can they best establish teams that will engage with customers while conscious of both marketing and service needs? Today’s social customer understands that sales and marketing now take place in environments where data about them is available, and is likely to know what others have said about your company. Engaging such customers requires considerable savvy about how to improve or and maintain your brand reputation on the social web. Mistrust and misunderstandings can be synonymous, and bad news travels fast through viral networks.
How do you know if your engagement style is working? This webinar will look at:
- How does engagement take place on and across different social platforms?
- To what extent are modern customer engagement skills technical or personal?
- Should social customer engagement report to a single department? Become its own department?