“How Content Marketing Drive Search and ROI Success” is a free webinar offered by Janet Driscoll Miller and Kari Rippetoe at Search Mojo on September 20 at 2 p.m.
Search has been dramatically changing over the past few months, and content is once again king for enabling search. The more content, and the more varied types of content, that brands have, the greater the chance to rank more content in the organic search results.
Janet and Kari will help you find the content marketing path right for your search program.
Who Should Attend
This webinar is targeted to marketing managers, online marketers and social media marketers.
What You Will Learn
- Which types of content work best in organic search
- Things to consider when choosing a content type for a search program
- How to set up content appropriately to get the most organic search visibility
- How to test various types of content in paid search
- Measuring the success of content efforts
