“Is Social Still Cool? What Social Says About Your Brand” is a free webinar from Social Media Today on 8/21 at noon.
A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivated many brands to embrace social media – so can social still impart that same distinctiveness?
Yes, but only if you use a social strategy’s tools, techniques, and emerging best practices in a savvy and committed manner. Novelty alone is not enough – a social strategy has to make a real effort to manage the complicated realm of human relationships.
Being cool is understanding how to use social tools reach, engage, and please people to the mutual benefit of your business and its customers. So what exactly does that mean for you and your business?
This webinar will delve into key questions defining a cool digital brand:
- What do we mean by cool, as applied to a consumer or B2B business?
- Can any business be cool by following best social practices?
- What companies exemplify savvy use of social behind their brands?
- What’s uncool, and how can your business avoid landing there?