How can marketers adjust their methods of designing effective content in order to hit the moving and ever-evolving target that is the modern web user? Netizens have become much more sophisticated in communicating with peers and in deciding what content is worth paying attention to, and content – from instructional to entertaining to persuasive – how has a higher bar to hurdle.
Over the past 20 years, concepts like the 3 Cs (Content, Context and Community) have attempted to explain consumer behavior, but these structures always acknowledged that Content was the main attraction for the “eyeballs” of the marketplace. Now, the pivot toward social media online has established Community as a primary driver of online behavior,, making for savvier consumers and more competition for their attention. Delivery and presentation of content must rely on knowledge about the audience.
The webinar will cover
- Where does good content come from?
- How fast does a marketing department have to move to keep up with changing tastes?