Social Media Today is offering a free webinar: Next Generation CRM: Social Media Management and Monitoring Online.
July 10 at noon EST / 9am PST
Customer relations exist across a wide assortment of platforms and conversations where the business must radically adapt its CRM – customer relationship management – practices. Panelists will assess the potential and limits of CRM in the context of a customer-defined playing field.
- Where does CRM live in a socially savvy business?
- What CRM tools and practices have become outmoded and how are they being replaced?
- Are there any boundaries between CRM, marketing, PR and CS on the Social Web?
- How has the customer’s role changed in the relationship?