Companies can now send targeted status updates to businesses through LinkedIn. Sending the updates is free for companies that have a LinkedIn company page.
The targeted updates allows companies on LinkedIn to tailor content sent to followers, according to various criteria including:
- industry
- seniority
- job function
- company size
- non-company employees
- geography
Companies now also have an analytics dashboard showing follower engagement metrics such as likes, shares, comments, the proportion of those interacting with targeted content, and demographic data.
According to a LinkedIn study, 67% of its 160 million members follow a company to gain industry insights, 61% for company news, and 49% because of their peer community.
