Men Are Social Shoppers

Performics has found that men are more likely than women to conduct five of six social shopping activities. The 2011 Social Shopping Study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

Online activity while shopping in-store is also gaining popularity—many respondents said they occasionally or frequently conduct in-store social or search activities.

  • 62% said they conduct competitive price searches while in a retail location
  • 45% use social geo sites to “check-in” at a store
  • 41% use a search engine on their mobile phone to look for information
  • 30% use a barcode scanner on their mobile phone to shop for prices
  • 25% pause while at a physical location prior to finalizing a purchase in order to seek advice on a social network; 41% said they wait between five and 10 minutes for advice on social sites before proceeding with their purchase
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