Strategic and Effective Senior-Level Communicator
I am a communication leader with more than 20 years of experience creating and implementing programs that build relationships between organizations and key constituents. My strength is in stakeholder engagement – connecting organizations with constituents in a meaningful way and connecting people with the organizations and information they value.
I bring value to organizations by shaping communication strategies that advance business goals and connect with key audiences. I have experience in several focus areas, including education, environment, manufacturing and technology, and have worked in commercial, government, nonprofit and association settings.
My communication and PR strengths are: strategic planning and execution, online communication (including websites, social media and email), writing/editing, crisis communication, event planning, and project management.
I am currently looking for a senior level communications position in Northern Virginia. My ideal position would be leading public relations and communications efforts for a mid- to large-sized organization that wants to have meaningful relationships with stakeholders.
Online Ratings Influence Purchases
The 2011 Cone Online Influence Trend Tracker finds that 80 percent of consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from just 67 percent of consumers who said the same in 2010.
Positive information has a similar effect on decision making. 87 percent of consumers say a favorable review has confirmed their decision to purchase. As compared to one year ago, consumers are more likely to purchase when they can find online recommendations to support offline advice.