Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

Need an easy tool to create infographics, wireframes, site maps, org charts, and flow charts? Creately may be the tool for you. The tool can be used for free to create five public diagrams. Paid options start at $5/mo and offer more tools and options. Users can download their work as a .pdf or .png.…

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Taking stock of the content at a website is a common step in any website development project. A complete inventory of your content has uses throughout the life of your site. Creating a content inventory can be tedious work, but you can capitalize on the time spent by using the inventory as a living document…

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If you are an organization that serves people, your website serves as your online front door. Make sure the welcome mat is clearly on display and that first-time visitors can quickly learn about and connect with you. Here’s a checklist to help you evaluate how well your website welcomes new visitors: Your website is up-to-date…

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For those of us in the Northeast, it has been a long, cold winter. Lately it seems that my writing inspiration is frozen in my yard under the layer of snow that won’t seem to go away. At times like this, I have a go-to list of ways to get some fresh ideas. Read the…

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Not all audiences are on Twitter, but one sector that pays a lot of attention to the twitterverse is the media. Your media outreach strategy should definitely include the use of Twitter. Start by following the general accounts of media outlets (many have more than one) as well as the accounts of individual editors and…

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Stop wondering if your email is being opened on smartphones and tablets – they are. You need to optimize and test your messages for these small screens. If you don’t, your intended recipients won’t get your messages. It’s that simple. The Movable Ink US Consumer Device Preference Report from Movable Ink (data from October 2014…

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