Strategic communication services to maximize the impact of your websites, social communities, special events, and other outreach efforts.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

If you haven’t found this tool already, here is one to try: This is a free tool that allows you to use your data to great infographics and charts that you can download or embed at your sites. The free basic account allows you to choose from among six infographic designed or 14 chart…

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When I read Derek Thompson’s recent article in The Atlantic, “Study: Nobody Is Paying Attention on Your Conference Call,” it was a wake up call for several reasons. First, the data collected in the referenced study conducted by Intercall nailed me for all my bad behaviors while on conference calls. I’m guilty of just about…

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The U.S. Hispanic population is expected to make up 30 percent of the total population by 2050. Striking for communicators, Hispanics tend to lead in adoption of new devices, including mobile. The average Hispanic spends more than eight hours watching online video each month, over 90 minutes longer than the U.S. average, according to Nielsen.…

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Communicators know that effectiveness is not about the crowd assembled, it is about the relationship with each person we connect with. This applies to both physical and online gatherings: we don’t succeed unless we have meaningful conversations. Recent awareness that collecting “likes” on Facebook isn’t actually a valuable goal should not surprise any communication professional.…

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Blogging is more of a grind than a thrill. Getting eyeballs on your information in a world of content-overload is challenging. And, even when you get that attention, a recent study shows that engaging with people online is a rare achievement. But, you do have information to share and a blog is a great way…

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Now that we are a couple of decades into working on presenting information on the web, it is easy to see conventions developing in terms of handling navigation, content, calls to action, and more. Within industries and types of websites (e-commerce sites, for example) you can see many striking similarities. These emerging conventions challenge the…

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