Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

Pinterest is the third most popular sharing channel, according to data from ShareThis. As more people use the tool, communicators need to understand how to use it to connect with them. Who Uses Pinterest 70 million users (and increasing) Mostly female The most active users are “Millennial Moms” who have young children in the home…

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Visual elements make online content stand out and increases your opportunities for impact. Case in point: a report by MGD Advertising documents that visual content generates up to 94 percent more views and increases engagement by up to 37 percent. You don’t have to be (or hire) a graphic designer to add effective visuals to…

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I recently had the opportunity to handle the media for an event and was pleased to get coverage from almost a dozen media outlets. Let me share with you (and document for myself) what worked Know the topic well. Key to effective pitching is knowing the subject matter well. You need to be informed and…

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New research from Fractl and BuzzStream confirms that email is the best way to pitch story ideas. Further, 85 percent of editors determine whether or not they are interested in a pitch by the subject line of the email. Many top outlets report that they receive more than 300 pitches daily, so communicators need to be…

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Research shows that language matters when you are appealing for donations. Using the right terminology in your fundraising efforts makes it far more likely you will expand your donor base. The wrong words can hurt, too; technical language is especially unlikely to attract the gifts you want. Thanks to my friends at MiniMatters, you can…

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Social networking is now the most popular online activity, so it makes sense for businesses to try to engage with key audiences there. Here are key elements to a successful road map for businesses to engage on social media. Have a Strategy Before you start you need to have a plan. Creating accounts and posting content is…

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