Which Social Sites Drive the Most Web Traffic?

measurementA new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive:

  • YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively.
  • YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage points) and 77.43% (0.05 percentage points), respectively.
  • Google+ flost 19.81% (0.02 percentage points) of its share of traffic year-over-year.
  • Social media remains a key driver of Web traffic. The eight largest sources of social referrals drove 31.07% of overall traffic sites received last month — nearly double the 15.55% of traffic driven during the same period last year.
  • Facebook now drives nearly a quarter (23.39%) of overall traffic to sites. Over the last year, its share of traffic is up 150.49% (14.05 percentage points) from 9.34% in June 2013.

Use Google+

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Google Plus is one of the many services you get when you sign up for a Google account. It is widely believed that using Google+ will give you a boost on Google search rankings.

Here’s what you need to do.

  • Inside Google Plus, set up your profile with pictures, info, etc.
  • Add people into your circles. On Facebook you have “friends” on Twitter and Instagram you have “followers” and on Google Plus, you have “circles.” When people are in your circles, you  get updates from them when they post anything.  If they add you to their circles, than they’ll receive information from you.
  • Post content. Whenever you post anything to public, this means anyone can see it. If you hash-tag your post with a topic than people who are looking for information on that topic can potentially see your post.

Share your tips here for getting the most from Google+.

Social Content – What Does It all Mean?

665_0_resizeSentiment140 analyzes Twitter sentiment to give you a deeper understanding of consumer attitudes. Sentiment140 takes the stream of mentions that are relevant to you and makes them more meaningful by giving you insight into the sentiments they represent.

You can search a hashtag on the Sentiment140 website and get a snapshot analysis of the conversation and sentiment–neutral, positive, or negative– expressed on Twitter about the topic.

The Seniment140 approach is different from other sentiment analysis sites because:
  • Classifiers built from machine learning algorithms are used.
  • The site offers classification of individual tweets, rather than aggregated numbers.

 

Forget Everything You Know About Video

vine-logo-185x114We all know that video content gets attention. But who has time for the cost and time associated with creating video content? You do.

Vine‘s looping six-second videos can help you spread you messages across social media in innovative, powerful ways. Vine already has more than 40 million registered users. And the app is free.

All you need to do is hold your finger on the screen to record and take it off to pause. It’s that simple. You can record straight through uninterrupted or use the stop-motion feature to shoot animated shorts.

A succinct visual message that can be quickly scanned on the go is about as convenient as it gets. It’s mobile. It’s social. It requires next to no effort at all to experience and enjoy.

Give is a try. Share your results in a comment here.

Tips for Effective Selection Options (Radio Buttons)

When giving users options on a form you can offer radio buttons, which allow for a single choice, or check boxes, which allow for multiple choices. Recently Nielsen Norman Group did some research that offers insight into the best way to present radio button options.

The key finding is that you should offer a default selection in most cases. Reasons to deviate or not: expedite tasks, the power of suggestion, user expectations, safety nets. Read the entire research findings.

The Relevance of the Thank You Note

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The traditional thank you note still has a role in these days of electronic communication. Taking the time to hand-write some words of appreciation just might be your best way to make a good impression on someone that you want to influence. See my full post on this topic, “Stand Out with a Thank You Note,” at Online Career Tips.