Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues

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Blog

Communication in a Web Saturated World

Yesterday’s op-ed writers are today’s bloggers. These are people with a passion and opinions. Your communication outreach strategy should definitely include developing relationships with one or more blogs that cover your industry or topic area. Bloggers are people too, but here’s some insight into how to make good connections. Keep in mind that most bloggers…

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You’re in step with the times and offer customer service through phone, email, Facebook, and Twitter. Someone is monitoring each channel and you have standards for response time. Before you declare your system a success, consider this: are your channels interconnected? Does the person who answers tweets have the same (correct) information to share as…

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A  new study from Pew Research Center reveals that 92 percent of teens go online daily –24 percent of teens almost constantly–mostly thanks to smartphones. The latest data also shows that Facebook is the most popular and frequently used social media platform among teens (71 percent). Half of teens use Instagram and nearly as many…

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Need content ideas? Here’s a nifty, simple tool to try. Enter a target audience in Online Ventures Group’s tool and some keywords representing information they need. The tool will generate 20 content ideas. It’s that easy. For more tools to try, see my previous post, “Blog Writing Inspiration.” Happy writing!  

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Communications expert Kathy Stershic is leading a discussion on “Big Data” and the digital future, Monday, April 13, at the National Press Club. The workshop is hosted by PRSA-NCC. “Big Data” and the “Internet of Things” provide unprecedented opportunity for targeted communication. But growing data privacy and cyber security concerns, from the Snowden NSA scandal…

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There’s no need to wonder if your email is being opened on smartphones and tablets – they are. You need to optimize and test your messages for these small screens. If you don’t, your intended recipients won’t be able to read your information. It’s that simple. I share the latest data on how users are…

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