Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

Many communication jobs involve hours logged behind a desk staring at a computer screen. That’s not good for your health and well-being. As one fitness pro put it to me, “Sitting is the new smoking. If you don’t move, you die.” Read my four simple tips for adding some fitness to your work day at…

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I once had a boss tell me that I didn’t need to prepare for a crisis, because nothing could happen in our business. I worked at another place that had a plan to create a plan if something ever happened. This is just scary; everyone needs a crisis communication plan and it needs to account…

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It’s not unusual to find a website that offers a Quick Links component on the home page. But usability research suggests the practice should not be used. Quick Links is a label commonly used for a list of unstructured links. Options are usually presented as  a drop-down list, a list, or a group of icons.…

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Coverage of the latest Social CEO Report from CEO.com has been largely critical of CEOs, who apparently aren’t flocking to social media in droves. Here’s part of the coverage from Media Post’s Social Media Daily: The headline figure here is that 68% of Fortune 500 CEOs have no presence of any kind on any of…

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I found another free online tool that you’ll want to check out: Canva. The tool is set up to allow you to easily create graphics for a variety of needs including: fliers, presentations, Facebook covers, Twitter. blog graphics, business cards, posters, and invitations. With Canva, you search and drag elements create beautiful designs without ever…

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LinkedIn is a great tool for businesses and business networking. Like any tool, you can use it badly or use it well. Here’s a nice compact infographic with 20 things not to do on this social channel.

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