Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

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  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues

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Communication in a Web Saturated World

Features come, and features go–that’s just reality of social media. There’s usually little or no notice to users, leaving us all scratching our heads to figure out why something we could do last week no longer works or, conversely, why something we could never do before is now enabled. The latest feature removal took place…

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Twitter’s Periscope app lets you share and experience live video from your mobile phone. In keeping with consumers’ preference for stories and authentic messaging, periscope helps communicators to develop more personal relationship with target audiences. Twitter had acquired live video-streaming app in March. According to Twitter, Periscope’s value for brands lies in its ability to…

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With more and more marketers working to place content in external channels there is a growing overlap between the role of public relations and the role of content marketing. While the two efforts can be complimentary, PR is not content marketing. First, let’s be clear–I am talking about public relations, not spin. PR is about…

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If you are using social media to get your message out to millennials, you have plenty of company. So, what can you do to make sure your communications rise above the fray? [Related: Millennials Get Info Via Social Networks, Not Email] Tell Compelling Stories Use a storytelling narrative. While pitches will be tuned out, millennials…

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Fast Company recently shared the latest data on the best times to post to social media. Facebook – Workday Afternoons Posting to Facebook between 1-4 p.m. results in the highest average click through rates. Most people need some motivation to get through the afternoon slump, and for many of us that means checking Facebook. The…

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The user experience experts at Nielsen Norman Group have found four user interface elements that  are being used in Apple apps (and websites) that consistently cause usability issues. Don’t follow these practices: Dots to Indicate Pages The page control that is presented as a line of horizontal dots is commonly overlooked by users. The dots…

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