Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues

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Communication in a Web Saturated World

Want to use Twitter to connect with your audience. Here are five fundamental components to success: Create a content calendar. Plan your content. Use holidays, special day/week/month designations like administrative assistant appreciation day or national cupcake day, key events for your business and other triggers to plan relevant tweets. You can supplement the plan with timely,  unanticipated topics,…

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Guest post by Linda Kurtz, Online Community Engagement Manager for The Campus Kitchens Project Through my work with The Campus Kitchens Project, I have become a NASCAR fan. Specifically, I cheer for four-time NASCAR Cup Series champion Jeff Gordon. Why? Because he drives the Drive to End Hunger #24 Chevy. In February 2011, AARP Foundation…

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Whether you are a job seeker, a consultant, or a representative for a business, establishing credibility online rests on content. To be seen as an expert, you need to author content that shares what you know and establishes your engagement around one or more topics. Owned, earned, and paid placements are the avenues you need…

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Here’s a visual that every communicator who wants to leverage social tools should have on hand: The Conversation Prism. Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It tracks dominant and promising social networks and organizes them by how they’re used in everyday life. It…

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I’ve been working on a few website redesigns lately and visiting sites that sell themes has been like arriving in a new world. Much has changed in the conventions of web design, most for the better when it comes to creating highly-usable sites. Flat Design As recently as a few years ago, the goal was…

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Data in Forrester Research’s new report, “Take Advantage of Positive Email Attitudes,” says that email is still an effective outreach tool.  The research found that 42 percent of US online adults delete most marketing email without reading it, down from 44 percent in 2012 and 59 percent in 2010. Plus, more people find that email…

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