Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

If you need for website visitors to create a password, there are ways to make it easier for them to do that successfully. These recommendations are backed by research done by Nielsen Norman Group. Coming up with compliant and memorable passwords is challenging, and it is completely frustrating when the requirements for a password are…

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Yesterday I wrote about LinkedIn groups and how to cultivate engagement. The underlying assumption is that you had great ideas for discussions to start in your group. If you are drawing a blank on what to post, here are some ideas. [Related: Optimizing Engagement with LinkedIn Groups] Find Content Regularly sharing content from a variety…

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LinkedIn has been putting a lot of effort into its groups feature to make them a better forum for discussions. if you have a group, it’s time to work to get the most out of your efforts there; if you don’t have a group yet, this may be a great time to get started. Engaging…

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Search engine optimization is not just for the content you produce. With a little strategic thinking, you can infuse your external media placements with SEO, too. Know your top keywords. For any type of SEO, you need to know the words and phrases that you want to rank for. [Related: Free alternatives to Google Keywords]…

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Posting content online isn’t going to be effective until you have  a defined strategy directing your efforts. No one can afford to continually create new content just for the sake of creating content. A content strategy will ensure that content is being used effectively to achieve business goals. In the 2015 edition B2B Content Marketing…

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Keeping social media channels fed with new content is an unrelenting task. While I am keen to keep content and engagement authentic, I am always on the lookout for tools that can help with the burden. Meet Post Planner. Not a free tool, but a lot less expensive than hiring an assistant and worth a…

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