Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues

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Blog

Communication in a Web Saturated World

Do you need to connect with Millennials? If yes, you need to be familiar with Snapchat. A recent ComScore report found that 50 percent of smartphone users age 18-24 use the Snapchat app, as do 20 percent of consumers between the ages of 25-34. This makes Snapchat an ideal platform to reach Millennials. Snapchat is…

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Planning to re-do your website? Start with your competitors. An often overlooked and extremely insightful exercise is to look at what your competitors offer online and how well they are serving your target audiences.  I often compare the website development process to building a house and there’s nothing more insightful that looking inside a few…

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Through Google Consumer Surveys, Messagexchange polled a consumer audience to find out how they prefer to hear from companies and brands .The found that while a majority (50.08 percent) prefer no marketing communication at all, those who do want to hear from you prefer email. Of those that indicated a notification preference, the majority (50+…

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We’ve all heard that the work of recruiters has largely moved to social media.  According to staff.com, 92 percent of companies use social media in the process of finding and hiring employees. Further, about 50 percent of employment recruiters say that they use Facebook for their work. If you are wondering just how that is…

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I’m a big advocate for authentic, personable communication, so a recent report from Nielsen Norman Group about the “Liking Principle” in user interface design really caught my attention.The summary has a message that every communicator must hear: People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and…

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Moveable Ink’s latest U.S. Consumer Device Preference Report says that nearly 63% of emails are opened on a mobile device. Likely, just as many are composed the same way. Our message always need to be clear so I offer a few tips for successfully communicating from mobile platforms at Online Career Tips.

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