Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues

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Communication in a Web Saturated World

If you are heeding latest best practices advice you are working to have compelling images to share with your content. Since changing the design of this blog several months ago, I have been on the lookout for great sources for visuals to accompany each post. I have explored several sites, but the one that I…

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Most places online that support a profile ask you to include a picture with your information. Given the value people put on images to process information and assign credibility, you should give a lot of thought to selecting the right profile picture for each need. Being aware of what is perceived positively is key to…

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Many studies have shown that online content, including social media posts, get more attention if a visual is involved. This can mean a video or an image, but this post will focus on images. Your own images should always be your go-to choice when that is an option. Pictures that illustrate exactly what you are…

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Originally posted on Eagle-Eyed Editor:
Nice idea from Missouri — we could use some of these around here! Image courtesy of majonews1, Morguefile. Driving around the DC metro area is one thing: C-R-A-Z-Y. I call it “combat driving”; there are a bunch of hurry-up tailgaters attempting to get to their office buildings as if where they…

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Most consumers now have experience getting customer service via social media and most don’t like it. When choosing your approach to handling inquiries and issues, a new AYTM.com survey conducted on behalf of M2Talk.com provides clear guidance that you should not look to use Facebook, Twitter, or another social channel to address customer needs. Of…

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Just before the holidays, my husband and I took a drive and spent a relaxing afternoon sipping wine and eating snacks at Rappahannock Cellars. The view of the vineyards was lovely even in wintertime and the conversation among all the people there was a lot of fun. We were driving home when we realized that…

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