Different colors work for different needs. It’s the same with communication tools – the right mix depends on your goals.

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High-Impact Communications

Your next website redesign or other strategic communication project can be a smashing success. I have more than 25 years of experience managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

I coordinate all the components that add up to a successful project, managing relationships among internal and external project stakeholders and serving as the go-to person for projects and translating information into language that stakeholders understand.

Tap My Expertise

  • Leading the development and redesign of websites, social communities, and other online strategies for businesses, associations, nonprofits, and schools
  • Strategic communication planning
  • Project management from project conception to completion and beyond
  • Troubleshooting, investigating, and solving issues


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Communication in a Web Saturated World

I recently read “3 Words to Leave Out in Your Next Email,” a post that was originally published at The Muse and then picked up by Time. The post offers advice on three things not to do in your business email communications and even offers alternatives. The first and second words to ban are “actually”…

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As Twitter evolves, so do the best practices for using it to communicate. Here are 6 tips to help you maximize the impact of your efforts on Twitter: Be Authentic Twitter–and other social networks–allow you and your business to have a voice. Be personable. Use the name of the person behind each tweet. Figure out…

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I count on the folks at Nielsen Norman Group to offer sound advice for creating an effective online presence.  So I read with interest their latest advice on headline writing, “Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert.” The advice is practical: Make sure the headline works out of context. Tell readers…

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Social media are relationship platforms, where people expect to have personal, authentic interactions. This can be a challenge when you are representing a business. here are 5 tips for making your brand more personable. Share a face and a name. Don’t post in anonymity. Name the people who are posting. Using your logo as your…

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Everyone’s talking about LinkedIn Publisher and Pulse these days. The LinkedIn community continues to grow, so you want to take advantage of these opportunities to publish content on LinkedIn. Publisher and Pulse Explained originally, LinkedIn only allowed members who were deemed to be influencers to publish content on the platform. Now anyone can publish long-form…

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Everyone wants to market their content these days. Getting eyeballs on your thoughts and ideas is a great way to engage with key audiences in the social media age. Why are some efforts to engage with content more successful than others? Any communication pro can tell you – it all starts with having a strategy.…

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